The phrase EPK is used often in the creative industry. If you’re an artist, you’ve probably heard about EPKs. If you’re wondering what is it, what it should include or how to build one, we’ve got you!
What is an EPK?
An Electronic Press Kit or an EPK for short is an online collection of promotional materials that other professionals in the music industry can review. This is very similar to a resume, but musician style!
Many creatives use this when pitching themselves for something. For example, you may be wanting to play a gig at a venue and so you will send the booking agent your EPK so they can get a really good idea of what you sound like, what you have done in the past, etc.
Alternatively, you have already booked a show or perhaps locked in some publicity and the agency has asked for more information from you that they can publish. You can send them your EPK which should include everything they could possibly ask for.
What should I include in my EPK?
Below is quite an extensive list of what to include in an EPK. Depending on what stage you are at, you may not have access to some of these things. The key things to include are images, a bio, and some music samples.
It depends on what area of the music industry you are in, but as a musician, if you want to be thorough, you can include the following:
- 2-3 high-quality press shots (make sure there is a color option)
- Samples of your music in wav. and mp3. formats
- A biography (having a longer and shorter option for your bio is ideal)
- A music video sample
- A list of achievements/awards
- Press release
- Song lyrics
- Explanation of your music/songs
- A link to your website and socials
Do I really need one?
Yes! Having an EPK ready to send to industry demonstrates a level of professionalism on your part as a musician. You will find as you play live more and more, you will get asked the same kinds of questions once you have locked in shows. One of the most common questions will be, “Can you please send through your poster, press shots, and bio?”
If you have that ready to instantly send back, it tells the booker or event manager that you are organized. That is half the battle as a creative! If you want to be extra helpful, add a section with social media assets that the venue or festival can use specifically for promo in the lead-up.
How do I make an EPK?
There are many ways you can make an EPK, but the trick is to make it easily accessible to the people you send it to and not too complicated to download or view.
Did you know that your Vampr profile also doubles as a free EPK?! You’re welcome. You can use your Vampr profile as a landing page for your EPK and all you need to send industry professionals is your profile link – so easy! And more importantly, it’s FREE!
How does it work?
Once you create your profile in the app, a web profile is also automatically created. You can customize your profile in the app as usual, add pictures, media, vamps, recordings, socials, etc. You can also change the order of the items on your profile in the app. These changes will automatically reflect on your web profile as well!
No need to pay money or send a wetransfer that has an expiration date. Use your Vampr profile as your professional EPK and send it directly to booking agents, publicists, headlining acts, press, and whoever else you might want to pitch to!
How do I find my Vampr EPK?
You can locate your Vampr EPK link via your profile on the app. Head to your profile, and click the share icon. You will see an option that says copy link. That’s how easy it is!
Or alternatively, you can pull your handle and replace it on this link where it says handle: vampr.me/artist/handle
For example, our Vampr CEO Josh has his own EPK at vampr.me/artist/josh
What does it look like? Here is a little sneak peek… 👀
Click on the image above to view Josh’s full Vampr EPK.
So, what are you waiting for? >> Go make your free Vampr EPK now!!